Anyway, this was the approach before words like "crowdfunding" and "social media" - which I like by the way - were commonplace. With the emphasis on simply getting the word out on as many channels as possible, I thought it might be worth considering some of the key features of the pyramid and what makes for the strongest structure:
The Bricks: Do you really know the donors that make up your pyramid? Who's in it? Do you have some really solid bricks that create the foundation and some that still need some time to become either a core part of the structure or even the top? Do you have an A list, a B list and a C list and a plan that consistently keeps donors and prospects moving up the ladder?
The Mortar: What's the stuff (glue, cement -whatever you like to keep the metaphor rolling) that keeps it all in place? In other words, what's your short, medium and long-term plan that keeps your structure growing in its entirety - not just the bottom foundation, the middle or even the top; all are equally important.
The Builders: How happy, excited and strong are your builders? The first two aren't going to matter much if you don't have a great team of builders - volunteers, of course - that are committed to seeing all this work together. Are you and your organization doing all the right things to keep your builders excited, informed and challenged? Your structure will only be as strong as your builders are committed.